New Coatings Ad Program Emphasizes Treating Nature with Respect

The Coatings Resins Division of CCP has launched a multi-pronged advertising campaign that introduces its new line of SYNAQUA™ water-borne alkyds to the U.S. coatings market.

According to Coatings Resins Vice President Marcel de Wolf, “The new campaign ads visually make the point that CCP’s water-borne alkyds support our customers’ needs to meet environmental requirements while producing maximum quality end products.”

The over-arching theme, “Treating products with technology, treating nature with respect,” also echoes CCP’s research and development philosophies toward customers, their companies, and their communities.

Products in the environmentally friendly SYNAQUA™ line are ideal for wood and concrete applications, porch and deck stains, wiping stains, sash and trim enamels, as modifiers for acrylic emulsions in ultra-low VOC applications, and more.

You can view an example of the new ad campain here.

For more information about SYNAQUA™ or other coatings products, contact: coatingsresin@ccponline.com.

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